January 9, 2024
If you are looking to set up your marketing automation platform, it can be quite challenging. There is a lot of work involved in selecting, implementing, and using your marketing technology correctly. If you are planning to tackle this in the New Year, we have some useful advice and tips that can help you. Or you can skip this whole post and let us do it all for you. Contact us! Choose your Marketing Automation Platform wisely The key is to consider what’s right for your business now and as you grow. There are dozens of innovative platforms out there […]
November 7, 2022
I attended Meta’s Small Business Summit at the end of October among many small business owners and agencies focusing on SMB’s. The pain points were the same across the board, mainly that Facebook (and Instagram) ads are consistently losing their effectiveness. The limitations on data collection and usage being the major contributor to this issue, prevents advertisers from being able to target the way they did before and report on the impact that Facebook campaigns have on sales beyond a 7 day window. Facebook’s product team did not deny that things related to data will only get worse and they […]
January 11, 2021
Many businesses run paid advertising for a short while and deem it ineffective, assuming the channel, audience or other factor is not appropriate for them. Often campaigns get clicks and generate site visits, but the success ends there. Getting visitors to your site is only a fraction of the battle, converting them into sales is the key to true success and a positive ROI. Before spending your ad budget, take a step back to evaluate your assets and make sure your setup is optimal to help you reach your goals. Let’s assume that your goal is to generate leads and […]
October 22, 2020
Pandemic threat to the events industry is an opportunity for innovators to make the pivot to virtual
In March 2020 nobody would have ever thought that the world was changing the way it has. When we were asked to stay home we were expecting a couple of weeks of hiatus before going back to business as usual. As we know that was not what happened and we are still experiencing drastic changes to the way we operate. This is especially true in the events space, specifically, business events. Nobody is willing to take the risk to hold in-person conferences or meetings. In fact, most offices have become remote for the foreseeable future so there isn’t any in-person […]
October 5, 2020
Memberships, subscriptions, loyalty programs, customer retention, call it what you will, recurring revenue can double the value of your business. Bottom line is that if you don’t have repeat business, there is likely a problem, and that’s a big red flag with investors. Often, recurring business doesn’t just happen. Customers have to find good value in what they bought and it’s up to you to make sure they are happy. Here’s what to consider in order to reduce churn and keep your customers consistently coming back: Product Listen to your customers. If they are not satisfied with the product or […]
